Tier 1
Essential
₹35,000 /month
+18% GST
- Monthly media budget managed Up to ₹2,00,000
- Platforms Meta + Google
- Campaign strategy Foundational campaign strategy
- Static ad creatives 2 per month
- Reel ad creatives 2 per month
Growth & Execution
Performance Marketing
Paid media planned, built and optimised for lead quality and return — not vanity metrics.
Monthly retainer · ad spend paid separately
Tier 2
Growth
₹60,000 /month
+18% GST
- Monthly media budget managed Up to ₹5,00,000
- Platforms Meta + Google + YouTube + LinkedIn
- Campaign strategy Multi-channel growth strategy
- Static ad creatives 4 per month
- Reel ad creatives 3 per month
Tier 3
Scale
₹90,000 /month
+18% GST
- Monthly media budget managed Up to ₹10,00,000
- Platforms All Tier 2 platforms + Native Ads
- Campaign strategy Integrated performance strategy
- Static ad creatives 5 per month
- Reel ad creatives 5 per month
Full scope comparison
| Deliverable | Tier 1 · Essential ₹35,000 /month | Tier 2 · Growth ₹60,000 /month | Tier 3 · Scale ₹90,000 /month |
|---|---|---|---|
| Monthly media budget managed | Up to ₹2,00,000 | Up to ₹5,00,000 | Up to ₹10,00,000 |
| Platforms | Meta + Google | Meta + Google + YouTube + LinkedIn | All Tier 2 platforms + Native Ads |
| Campaign strategy | Foundational campaign strategy | Multi-channel growth strategy | Integrated performance strategy |
| Audience research | Core audience and targeting hypotheses | Audience segmentation and cross-channel targeting | Deeper segmentation and funnel-based targeting |
| Competitor analysis | Initial advertising and messaging review | Periodic competitor and offer review | Broader category and competitive review |
| Media planning | Budget allocation across Meta and Google | Cross-platform budget allocation | Integrated media planning, including native advertising |
| Campaign setup and management | Campaign setup, monitoring and optimisation | Multi-platform campaign setup and optimisation | Integrated management across all agreed platforms |
| Static ad creatives | 2 per month | 4 per month | 5 per month |
| Carousel ad creatives | 1 per month | 2 per month | 3 per month |
| Reel ad creatives | 2 per month | 3 per month | 5 per month |
| Ad copywriting | Headlines, primary text and CTAs | Platform-specific copy variations | Expanded messaging variations across funnel stages |
| Lead funnel planning | Basic conversion path and CTA planning | Funnel mapping across awareness, consideration and conversion | Integrated funnel planning and channel sequencing |
| Landing page recommendations | Basic recommendations | Conversion journey recommendations | Detailed conversion journey and CRO recommendations |
| Retargeting strategy | Where applicable | Cross-channel retargeting where eligible | Integrated retargeting strategy where eligible |
| Tracking and analytics | Review of available tracking and conversion events | Cross-platform tracking review and conversion analysis | Integrated measurement and attribution review |
| Campaign optimisation | Regular monitoring and optimisation | Cross-channel budget and creative optimisation | Deeper funnel, channel and creative optimisation |
| Reporting | Monthly performance report | Monthly report with channel-level insights | Integrated performance report with strategic recommendations |
| Creative performance analysis | Basic review | Creative-level insights | Creative testing insights and recommendations |
| Lead quality analysis | Where client data is available | Lead quality feedback and recommendations | Funnel and lead quality analysis using available client data |
| Growth recommendations | Key priorities for the next month | Channel and creative optimisation plan | Strategic recommendations for budget allocation and scaling |
| Review meeting | 1 monthly review | 1 monthly performance review | 1 monthly strategic review |
Scope notes & exclusions
- Advertising spend is paid separately by the client and is not included in the retainer.
- Tier 3's maximum managed media budget must be mutually agreed before onboarding.
- Creative production is limited to the monthly allocations above. Additional shoots, talent, advanced editing and extra creative variations are quoted separately.
- Landing page development, CRM integration, marketing automation and sales-team lead qualification are excluded unless separately agreed.
- Campaign performance depends on the offer, budget, tracking, market conditions, website experience and lead follow-up. No specific lead volume, CPL, ROAS or revenue outcome is guaranteed.
Performance Systems
Search Engine Optimisation
Technical, on-page and off-page SEO that builds compounding organic visibility.
Monthly retainer
Tier 1
Essential
₹25,000 /month
+18% GST
- SEO audit Initial technical and on-page audit
- On-page SEO Up to 5 pages/month
- SEO blog / article content Not included
- Off-page SEO Backlink profile review and recommendations
Tier 2
Growth
₹35,000 /month
+18% GST
- SEO audit Comprehensive technical, on-page and off-page audit
- On-page SEO Up to 10 pages/month
- SEO blog / article content Up to 2 articles/month
- Off-page SEO Backlink analysis and link-building opportunities
Tier 3
Scale
₹50,000 /month
+18% GST
- SEO audit In-depth technical, on-page, off-page and competitive SEO audit
- On-page SEO Up to 15 pages/month
- SEO blog / article content Up to 4 articles/month
- Off-page SEO Advanced backlink analysis, authority-building strategy and link-building opportunities
Full scope comparison
| Deliverable | Tier 1 · Essential ₹25,000 /month | Tier 2 · Growth ₹35,000 /month | Tier 3 · Scale ₹50,000 /month |
|---|---|---|---|
| SEO audit | Initial technical and on-page audit | Comprehensive technical, on-page and off-page audit | In-depth technical, on-page, off-page and competitive SEO audit |
| Keyword research | Primary keyword research | Primary and secondary keyword research with search intent mapping | Extensive keyword research, search intent mapping and keyword opportunity analysis |
| Competitor analysis | Basic competitor review | Detailed SEO competitor analysis | In-depth competitor benchmarking and opportunity mapping |
| SEO strategy | Foundational SEO roadmap | Monthly SEO strategy with prioritised action plan | Advanced SEO roadmap aligned with business and organic growth objectives |
| Technical SEO | Basic technical recommendations | Ongoing technical monitoring and implementation support | Advanced technical analysis, prioritisation and implementation support |
| On-page SEO | Up to 5 pages/month | Up to 10 pages/month | Up to 15 pages/month |
| Content optimisation | Existing content optimisation | Existing content optimisation and content gap identification | Content refresh strategy, content gap analysis and optimisation of priority pages |
| SEO content briefs | — | Up to 2/month | Up to 4/month |
| SEO blog / article content | — | Up to 2 articles/month | Up to 4 articles/month |
| Internal linking | Basic recommendations | Ongoing internal linking optimisation | Strategic internal linking and website structure recommendations |
| Off-page SEO | Backlink profile review and recommendations | Backlink analysis and link-building opportunities | Advanced backlink analysis, authority-building strategy and link-building opportunities |
| Local SEO | Google Business Profile audit, if applicable | Profile optimisation recommendations and local keyword strategy | Ongoing local SEO strategy and Google Business Profile optimisation, if applicable |
| Schema markup | Basic schema recommendations | Schema recommendations and implementation support | Advanced schema opportunity analysis and implementation support |
| SEO monitoring | Keyword ranking and organic traffic tracking | Keyword rankings, organic traffic and landing-page performance | Detailed organic visibility, ranking, traffic and landing-page performance analysis |
| Google Search Console & Analytics | Performance review | Regular performance analysis and issue identification | Detailed analysis of search performance, organic user behaviour and conversion trends |
| Reporting | Monthly SEO report | Monthly report with insights and action points | Comprehensive performance report with strategic recommendations |
| Review meeting | Monthly | Monthly | Monthly strategic review |
Scope notes & exclusions
- SEO content volumes refer to website articles/blogs, subject to mutually agreed topics and briefs.
- Page optimisation limits cover existing website pages; new landing-page development and website redesign are excluded.
- Technical implementation depends on website access, CMS capabilities and client/developer support. Major development work is separately scoped.
- Backlink acquisition costs, paid placements, third-party tools, premium listings and external vendor charges are excluded.
- Local SEO applies where the business has a relevant local search presence.
- SEO improvements depend on competition, website condition, implementation timelines and search engine changes. Rankings, traffic and leads cannot be guaranteed.
Performance Systems
Website Design & Development
Business and e-commerce websites designed around your brand and built to convert.
One-time project fee
Tier 1
Business
₹75,000 one-time
+18% GST
- Website type Basic business website
- UI/UX design Pre-designed template with brand adaptation
- E-commerce functionality Not included
- Payment gateway integration Not included
- Post-launch support 15 days of bug-fix support
Tier 2
Custom + Store
₹1,25,000 one-time
+18% GST
- Website type Custom-designed business and e-commerce website
- UI/UX design Customised UI/UX design aligned with brand identity
- E-commerce functionality E-commerce storefront and product catalogue
- Payment gateway integration Not included
- Post-launch support 30 days of bug-fix support
Tier 3
Advanced Commerce
₹1,75,000 one-time
+18% GST
- Website type Advanced, in-depth e-commerce-enabled website
- UI/UX design In-depth UI/UX design focused on user journeys, usability and conversion
- E-commerce functionality Advanced e-commerce setup and product catalogue
- Payment gateway integration Integration with one payment gateway
- Post-launch support 45 days of bug-fix support
Full scope comparison
| Deliverable | Tier 1 · Business ₹75,000 one-time | Tier 2 · Custom + Store ₹1,25,000 one-time | Tier 3 · Advanced Commerce ₹1,75,000 one-time |
|---|---|---|---|
| Website type | Basic business website | Custom-designed business and e-commerce website | Advanced, in-depth e-commerce-enabled website |
| Website structure | Standard, template-based structure | Customised information architecture | Detailed information architecture tailored to business requirements |
| UI/UX design | Pre-designed template with brand adaptation | Customised UI/UX design aligned with brand identity | In-depth UI/UX design focused on user journeys, usability and conversion |
| Homepage design | Template-based homepage | Custom-designed homepage | Bespoke homepage with detailed content hierarchy and conversion pathways |
| Product pages | Template-based product pages | Customised product page layouts | Detailed product pages with structured product information and conversion-focused layouts |
| Core website pages | Essential pages such as Home, About, Products/Services and Contact | Expanded page structure based on business requirements | Comprehensive page structure tailored to business and customer journeys |
| E-commerce functionality | — | E-commerce storefront and product catalogue | Advanced e-commerce setup and product catalogue |
| Shopping cart & checkout | — | Standard cart and checkout functionality | Integrated cart and checkout experience |
| Payment gateway integration | — | — | Integration with one payment gateway |
| Product categories & filters | Basic product categorisation, where supported by the template | Product categories and standard filtering | Structured product categorisation, filters and product discovery features, as agreed |
| Responsive design | Optimised for desktop, tablet and mobile | Optimised for desktop, tablet and mobile | Optimised for desktop, tablet and mobile |
| Content integration | Client-provided content | Client-provided content across customised pages | Client-provided content across detailed website pages |
| Contact & enquiry forms | Standard contact form | Customised enquiry forms, as required | Multiple enquiry forms and conversion-focused contact points, as agreed |
| CMS & website management | Basic CMS setup, where supported | CMS setup for managing pages and website content | CMS setup with structured content and product management workflows |
| SEO foundation | Basic on-page SEO setup | On-page SEO setup, metadata and URL structure | On-page SEO setup, metadata, URL structure and relevant schema recommendations |
| Analytics integration | Basic analytics integration | Analytics and Search Console integration | Analytics, Search Console and e-commerce tracking setup, subject to platform support |
| Testing & quality assurance | Functional and responsive testing | Functional, responsive and e-commerce testing | Comprehensive functional, responsive, checkout and integration testing |
| Launch support | Website deployment and launch assistance | Website deployment and launch assistance | Website deployment, launch assistance and e-commerce go-live checks |
| Post-launch support | 15 days of bug-fix support | 30 days of bug-fix support | 45 days of bug-fix support |
Scope notes & exclusions
- All project fees are one-time charges. AMC is quoted separately.
- Final page count, product count, integrations and functionality are confirmed during discovery and scope sign-off.
- Product photography, copywriting, content creation, data entry beyond the agreed scope, and third-party integrations beyond those specified are charged separately.
- Domain, hosting, premium themes, paid plugins, platform subscriptions, payment gateway setup or transaction fees, and other third-party charges are excluded unless explicitly included in the final quotation.
- E-commerce functionality in Tier 2 and Tier 3 is subject to the selected platform and agreed requirements. Payment gateway integration is specifically included in Tier 3.
- Custom software, ERP/CRM integrations, inventory synchronisation, shipping automation, multi-vendor functionality and advanced automation are excluded unless separately scoped.
- Post-launch support covers bug fixes related to the delivered scope, not new features, ongoing maintenance or future enhancements.
Brand Identity & Design
Brand Identity & Packaging
A complete visual identity system — from logo to brand manual — with optional packaging design.
One-time professional fee
Package A
Brand Identity
₹1,00,000 one-time
+18% GST
- Logo concepts 2 distinct concepts
- Brand manual Comprehensive visual identity manual in PDF
- Stationery mockups Business cards, letterhead and envelopes
- Master packaging creative designs Not included
Package B
Brand Identity + Packaging
₹2,00,000 one-time
+18% GST
- Logo concepts 3 distinct concepts
- Brand manual Comprehensive visual identity manual in PDF
- Stationery mockups Business cards, letterhead and envelopes
- Master packaging creative designs 4 master designs
Full scope comparison
| Deliverable | Package A · Brand Identity ₹1,00,000 one-time | Package B · Brand Identity + Packaging ₹2,00,000 one-time |
|---|---|---|
| Brand discovery | Brand briefing and discovery questionnaire | Brand briefing and discovery questionnaire |
| Creative direction | Initial creative direction and rationale | Initial creative direction and rationale |
| Logo concepts | 2 distinct concepts | 3 distinct concepts |
| Logo refinement | Refinement of 1 selected concept | Refinement of 1 selected concept |
| Logo variations | Primary and relevant secondary variations | Primary and relevant secondary variations |
| Final logo files | Organised digital and vector artwork files | Organised digital and vector artwork files |
| Brand colours | Primary and secondary palette with colour codes | Primary and secondary palette with colour codes |
| Typography | Font selection and typography hierarchy | Font selection and typography hierarchy |
| Brand manual | Comprehensive visual identity manual in PDF | Comprehensive visual identity manual in PDF |
| Logo usage guidelines | Clear space, minimum size, placement and variations | Clear space, minimum size, placement and variations |
| Correct and incorrect usage | Included | Included |
| Colour and background guidelines | Colour combinations, contrast and background usage | Colour combinations, contrast and background usage |
| Supporting visual elements | Included | Included |
| Stationery mockups | Business cards, letterhead and envelopes | Business cards, letterhead and envelopes |
| Merchandise mockups | Selected applications such as T-shirts, tote bags or mugs | Selected applications such as T-shirts, tote bags or mugs |
| Social media mockups | Illustrative post designs and profile identity | Illustrative post designs and profile identity |
| Digital application mockups | Selected website or digital interface applications | Selected website or digital interface applications |
| Other brand applications | Selected mockups relevant to the business category | Selected mockups relevant to the business category |
| Master packaging creative designs | — | 4 master designs |
| Packaging design development | — | Creative direction, visual hierarchy and application of the approved identity |
| Packaging artwork handover | — | Final agreed artwork, subject to supplied dielines and specifications |
Scope notes & exclusions
- The brand manual's mockups are illustrative demonstrations of the identity, not production-ready collateral for every application.
- The four packaging designs are actual creative deliverables, separate from the illustrative mockups in the manual.
- Printing, manufacturing, structural packaging engineering, physical prototyping, font licensing and third-party costs are excluded unless agreed separately.
- Brand naming, tagline development, website development and additional packaging adaptations are outside the defined scope.
Not sure which fits?
Let's build the right scope for your brand.
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Growth & Execution
Social Media Management
Always-on content, community and campaigns across the platforms your audience actually uses.
Monthly retainer
Tier 1
Essential
₹50,000 /month
+18% GST
-
Monthly content pieces
15–18
-
Social platforms
2 · Mirror posting
-
Online reputation management
Not included
-
Content shoot days*
Not included
-
Campaign execution
Not included
Enquire about Tier 1Tier 2
Growth
₹75,000 /month
+18% GST
-
Monthly content pieces
20–22
-
Social platforms
3 · Unique content strategy for 1 platform
-
Online reputation management
Basic
-
Content shoot days*
1
-
Campaign execution
Half-yearly
Enquire about Tier 2Tier 3
Scale
₹1,00,000 /month
+18% GST
-
Monthly content pieces
25–28
-
Social platforms
5 · Unique content strategy for each platform
-
Online reputation management
Advanced
-
Content shoot days*
2
-
Campaign execution
Every quarter
Enquire about Tier 3Full scope comparison
Scope notes & exclusions